Essential Marketing Videos for Real Estate

20233035_1259952067464596_1346277392457719514_oIf you follow my blogging you know I am a believer in the power of video. It’s one of the most powerful tools available for marketing a business today. Take a look at Youtube for example. YouTube is the world’s second largest search engine and third most visited site after Google and Facebook. I would say that never before has it been this easy for a business to create and distribute their own content. Not only that it can happen almost instantly. For example Live Streaming is quickly becoming one of the biggest things in marketing.

Oc course there is much more to it than just switching on the camera and pressing go live. You need to understand your audience or customer base and create good content that is timely and relevant to them. You also need a great product but lets leave that for another conversation.

For now we will also assume you have established an Instagram account and have a good following. You also have a solid Facebook page and have a connected and engaged community. Or at least a good start. If you are generating good content these will grow and evolve with you. Your rock solid social media strategy may also include a blog with interesting content and perhaps a twitter account with a good following. These all will work together to build a community around your product. In this case you are the product. A solid real estate team that can get the job done.  Now lets talk about those video again. You know the videos for your real estate business, the 15 Essential Marketing Videos for Real Estate.

while doing some research I ran across this blog on these essential marketing videos and I would say it pretty much is spot on. Here is the high level list. I’ll let you click through and see the specifics on each point. My opinion is that we could tweak on these and change some of the specifics but its pretty close.

  1. Interview Videos
  2. Informational Videos
  3. Local Business Review Videos
  4. Live Stream
  5. Listing Videos 
  6. Agent\Office Promo Videos
  7. “About Me”/Agent Profile Videos
  8. Neighborhood Videos
  9. Community Events Videos
  10. Testimonial Videos
  11. “How-to” Videos
  12. Housing Market Updates Videos
  13. Humorous Videos
  14. Instagram & Snapchat Videos
  15. Year-in-Review Videos

Here is a sample of one of the type of listing videos we do. This video was produced for Rain City NW & Keller Williams. 


Here is the artacle that inspired this blog piece. 15 Essential Marketing Videos Every Real Estate Agent Should Create

Shooting Video with an iPhone

iPhone Rigging I’ve written several blogs on using your iPhone for video. I use my iPhone for some of the file leadership interviews I do and it works great. I saw this good video today on this exact topic. It’s a fun video and supports some of the things that I’ve been blogging about. Here’s the link to the video. Shooting Video with an iPhone.
Here are the links to the blogs I have written on the same topic.





Social Media Prediction: Video Is Going to Be Bigger Than Ever This Year

This setup is all pro-sumer level gear I came across this article today titled Social Media Prediction: Video Is Going to Be Bigger Than Ever This Year. I couldn’t agree more. If you been reading my blog you know I’m a video guy and I believe in the power of video. It’s exciting times for video.  Today’s technologies make video a great way to reach your audience. Web distribution for video is extremely accessible through channels like YouTube or Vimeo.  All of the social media tools handle video very well so making your video seen is pretty simple.  I have helped a lot of companies implement video into their learning and it has seen a great deal of success.

One aspect of video that is often overlooked is the fact that you can make one piece of content that will work on all platforms and devices.  It follows the old adage will once and deploy many. Video brings big value.

Okay I’ve heard it said the video is not interactive, I beg to differ. There is lots of ways the video can be used for interactivity. One really simple example is when used in conjunction with social media. The video can stimulate conversations, create questions and can be extremely provocative.

My conversation with Shay Howe of Groupon

My conversation with Shay Howe of Groupon

I have also use video as components of classroom training, or e-learning as part of an interaction. For example, show a video and ask for a reaction to the video such as make a choice. I.e. did the salesperson in this video interact with the customer correctly?  Then, based on their interaction show another video as feedback.

Still I think there are some tricks to doing great video that require practice and skills not all organizations have.  But that’s why I’m here to help you get there!

Below is the article that inspired this post.

Social Media Prediction: Video Is Going to Be Bigger Than Ever This Year | Video |

Wearable action cam serves up 4K video at 25fps

panasonicThis is pretty amazing 4k video wearable cam.  I love my GoPro its a fantastic and fun camera. Although I have to admit I really haven’t seen it much since I got it I brought it home and my boys have been using it ever since. They have done a ton of projects with it I really don’t mind because they’ve done a fantastic job of documenting our adventures.  It’s amazing how much fun you can have with a mountable camera. We’ve purchased all sorts of attachments and mounts and that’s part of the fun. Check out this video that Evan made about some of our four-wheel-drive adventures.  I think our next purchase will be a drone I’ve been looking at them they’re fairly inexpensive.



Here is the article on the 4k wearable video camera

Panasonic’s HX-A500 wearable action cam serves up 4K video at 25fps.

Self Directed Learning on The Fly

The Kalama River with my Dad, Bother and my friend Steve

The Kalama River with my Dad, Bother and my friend Steve

I have been a Fly Fisherman for several years now. I hesitate to say I am self taught but you could say my learning was self directed. I used a combination of informal, social, short format content and good research or reference. Now I know this method is not something all that special or even new. I do believe that there are a lot more resources available to us today that make this method much easier. I would like to offer my approach and technique as an example of how someone can learn any new skill. These techniques will work for professional development within an organization as well as for personal interest skills development. The keys for success are first identifying the skills you want to learn, set some goals and structure to keep you on track and to assure you are moving forward.

I recently discovered that I had a Hernia and needed to have surgery. Ouch! I pause for a short pity party. 😉 The main point here is that I knew I would have some down time. This is something I am normally not too good at. I knew I needed to plan something to do so I would not go stir crazy or even worse drive my family crazy. I was looking at several days of very minimal activity then light activity as I could handle but no working out for about a month. Basically I would be putzing around the house days for weeks. That said, I am not a big TV person. I do like movies but I usually can’t even make it through most movies without having to go to the kitchen or something. I am just not great at passive entertainment, I need to be doing something. I decided that this would be a good time to start learning to tie my own flies.

Where to start? Where else? For me most things start with a Google search. Research is the most important step in self directed learning. You know the old saying you don’t know what you don’t know. You need to build a foundation of understanding so you can put together plan. Fist I would need to know what equipment is needed. I found several Fly Tying kits. By looking at the kits I knew what the basic tools I would need. Further research on YouTube would give me some reviews on the tools and how to use them. There where lots of places to buy online but I decided that finding someone at local Fly Fishing shop to help me make the right purchases would be more valuable than saving a few dollars.

I jumped in the Jeep and headed down to my favorite local fly show Pacific Fly Fishers. I asked owner Michael Bennett help me pick out the basic tools I needed to get started. I then asked him to help me choose two of the most common flies that would work well for the areas I like to fish and the materials I would need to tie them.

My Workstation with Fly Tying setup

My Workstation with Fly Tying setup

My next step was to get my brain around some of the basic techniques so I went on a YouTube marathon. There are many videos on how to use the tools and the various techniques to uses them. I then picked some common flies I have used and watched those videos. I must have watched dozens of them before I tried any myself. I also had been given a book several years back call Beginner’s Guide to Fly-tying and I also spent a great deal of time piling through it.

Ok I was ready to take the plunge. I decided it was time to tye my first fly. I choose the Black Wooly Bugger. It is a fly I have fished many a times so I was excited to have an endless supply. The YouTube video below walked be through the steps to tying the fly and because I had spent so much time researching and studying other videos it was a breeze. I have since then tied several of the same flies and each time I tie it the fly looks better.

In summery I think this is the new model for learning. Even formal education can borrow form this approach. Especially when you consider the flipped classroom. The amount of information and instructional content that is available to us these days I unbelievable. There are so many things I have turned to YouTube videos to learn how to do. From fixing something around the house, installing a part on my Jeep or learning a new software. Now just don’t take my word for it. If you are like most people there is something that you have always wanted to know how to do. Go ahead, do it! Take advantage of the resources available to you and learn that new skill.


  • Research
  • Talk to people who have the skill
  • Understand and get the tools needed
  • Review demonstrations
  • Follow step by step videos/instructions
  • Repeat or practice, practice, practice
  • Get feedback and test

More iPhone coolness – Night Vision to iPhone

night-vision-300x168I have blogged about many other iPhone camera accessories. I love my Fostex audio attachment. I use it all the time for interviews. The iPhone has a great camera so it is only natural that people want to find cool gadgets to enhance it. I stumbled on this Night Vision kit. Not sure how I would use it but I am trying to come up with something.


Three Great Examples of Video Libraries for Learning

I believe that a good video learning library is a great way to expand the reach of your training. Think of videos as little learning objects. The videos could be part of a large training effort and used in various parts of your training. For example you could embed the video on company websites such as SharePoint portals or maybe in your internal social network. You could also embed the videos into an eLearning or used as part of a virtual training session. Not to forget it is a great way to support or enhance your stand up training.

Me capturing a coaching moment

I am not saying you need to build some sort of expensive video streaming server for a crazy price. In the future it will be easier to do this sort of thing when you have a Cloud Network. For now there are really simple solutions for very little cost using external services. I will give you an example. When I was at T-Mobile we used Viddler as a host for our videos. We actually shared an account with marketing to keep the cost down. The videos permission was set to privet so they could not be found out in the wild as they say.  Once a video was posted you could grab the embed code and post the video wherever you needed. I could post on any sites or I could even add the code to my Lectora course. This method really worked great: post once deploy anywhere. This could also be done  with YouTube or many other media services.

One other possibility is to create your own video library. This could be accomplished a number of ways with a variety of tools. You can still keep your videos hosted on that external streaming media service. The library is just using the embed code as before. This could be done with a SharePoint site or maybe your Wiki. You could also use a standard web server. If you’re worried about writing code for this you could use a tool like Adobe Contribute do handle the heavy lifting. There really are a ton of options for this part. A lot of them are inexpensive or free if you leverage what you already have.

Three great examples of video libraries

YouTube is a rather obvious example of the fact that we can learn from a video. It also showed the world that people love video. It proves that we like user generated content. One major drawback is that it is not great design. It is mixed content. Youtube is optimized for channels. If you want to learn something you may have to search through a few not so good videos. But there are some gems out there. Here is a fun video I enjoy playing as an example of learning from video. It also shows that your video does not have to be high production for you to learn from it. Easily Hack a Combination Lock

One great example of video for learning is This is a good example of an organized and focused library of learning content. I am a big fan of I have learned many tips and tricks from Lynda training videos. Not only can you access Lynda when you want to learn some new software but it is also a place you can go to learn how to do a specific thing.

I also have been following the Khan Academy their tag line is “Learn almost anything for free”. They are just being honest, they have over 3,400 videos. The Khan Academy is a not-for-profit with the goal of changing education. That is a pretty ambitious goal don’t you think? After watching Salman Khans TED video I am a believer. Maybe there are some lessons here for corporate learning.

In know , I know why didn’t I just make a video for this post?

Rapid Video Development for Trainers A Book Review

When I was serving on the ASTD Technowledge planning committee I had the pleasure of working with Jonathan Halls. Jonathan and I went for coffee after the final planning committee meeting. We shared ideas as well as our passion for video, it was a one of those great conversations. Jonathan knows his stuff, he was a learning executive at the BBC, where he ran the prestigious production training department. Jonathan has also taught media and learning for almost 20 years. He is currently an adjunct professor at George Washington University.

I was flattered when Johnathon asked if he could interview me for the book he was writing. Of-course I agreed. As you would expect for a professional like Jonathon, the interview was a lot of fun and he brought out my best. A few months went by and then I received a package form Johnathan in the mail, it was the book and a nice hand written note of thank you.

I was excited to dig in and read the book. Right away I could see that Johnathon had put something together that would really be valuable for anyone interested in starting a great video program for their organization. Jonathan has great attention to detail and it shows in this book. There are so many little nuggets in this book. I like the way he explains things so that anyone can understand. The book is laid out nicely and includes photos and illustrations to demonstrate some important techniques. As an added value you can access videos to support some of the key points in the book.

I would highly recommend this book to anyone interested in video. Not only should you read it end to end but keep it close by to use it as a reference.
The book is published by ASTD Press and is available here.

Here is Jonathon’s website.

Jonathan Halls & Associates