I ran across this post and I think it is an important conversation. In the 90’s I worked at a start-up called FreeEigo.com a site that taught English to a Japanese audience. We created a community where students and instructors could interact with each other. It was a personal connection and created a bridge between student and teacher. This is an important aspect of distance learning. It also benefits corporate learning, it creates a place to connect with top performers with new employees. It is also a place for front line employees to connect with leadership. This builds a sense of community so people feel more connected to the organization. All of this is extremely important you have a distributed work force.
Last night my wife April and I went to see the band Heart. As always it was a great show. These girls ROCK. Heart has recorded so many great song and they always play at least one Led Zeppelin song. (my other favorite band) I am pretty sure most of you could sing a long with at least one of Hearts many hits. I have been to a ton of rock concerts in my life and not everybody sounds as good live as the do on vinyl or what ever you choice of media is. Yes I am one of “those”. We have attended quite a few Heart concerts, pretty much every Seattle show. We are members of their fan club “Heart Mongers” that way we get to buy tickets before the general population. There is a very active forum on the site and people share stories and debate which songs are the best etc. (social point #1) Last night we 5th row center, perfect seats. (bragging here)
OK now to my real point here. As I was bouncing up and down snapping photos on my iPhone and posting them on Facebook, I though of something. I became very aware of how many people where doing the same thing. In the 70’s & 80’s people would be holding up their lighters. They did not allow even allow cameras. OK here is my point. This was not just a rock concert for a few thousand people it was a social event a shared experience. People were bringing their social network along with them. Posting photos, making comments, tagging friends that came with them. It does not stop there. Here is where the magic happens. Their social network was responding back by joining in. They where making comments, liking or even sharing out to their networks. Not only were we enjoying a concert, we were also having a social experience with all of our friends and family. ❤