Lyrics of the week – Carry On Wayward Son

cover_56177862016_rKansas has been a favorite of mine since I was a teen. I listened to Leftoverture on my record player over and over. I’m sure my parents were sick of it. I love their sound with all the strings, the story telling. Of course I spent a great deal of time looking at the album cover art. I miss that about music. I can easily spend a few hours just looking at my album covers in my collection. Almost a lost art.

“Carry On Wayward Son”

Carry on my wayward son
There’ll be peace when you are done
Lay your weary head to rest
Don’t you cry no more

Ah

Once I rose above the noise and confusion
Just to get a glimpse beyond this illusion
I was soaring ever higher, but I flew too high

Though my eyes could see I still was a blind man
Though my mind could think I still was a mad man
I hear the voices when I’m dreaming,
I can hear them say

Carry on my wayward son,
There’ll be peace when you are done
Lay your weary head to rest
Don’t you cry no more

Masquerading as a man with a reason
My charade is the event of the season
And if I claim to be a wise man,
Well, it surely means that I don’t know

On a stormy sea of moving emotion
Tossed about, I’m like a ship on the ocean
I set a course for winds of fortune,
But I hear the voices say

Carry on my wayward son
There’ll be peace when you are done
Lay your weary head to rest
Don’t you cry no more no!

Carry on,
You will always remember
Carry on,
Nothing equals the splendor
Now your life’s no longer empty
Surely heaven waits for you

Carry on my wayward son
There’ll be peace when you are done
Lay your weary head to rest
Don’t you cry,
Don’t you cry no more,

No more!

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Essential Marketing Videos for Real Estate

20233035_1259952067464596_1346277392457719514_oIf you follow my blogging you know I am a believer in the power of video. It’s one of the most powerful tools available for marketing a business today. Take a look at Youtube for example. YouTube is the world’s second largest search engine and third most visited site after Google and Facebook. I would say that never before has it been this easy for a business to create and distribute their own content. Not only that it can happen almost instantly. For example Live Streaming is quickly becoming one of the biggest things in marketing.

Oc course there is much more to it than just switching on the camera and pressing go live. You need to understand your audience or customer base and create good content that is timely and relevant to them. You also need a great product but lets leave that for another conversation.

For now we will also assume you have established an Instagram account and have a good following. You also have a solid Facebook page and have a connected and engaged community. Or at least a good start. If you are generating good content these will grow and evolve with you. Your rock solid social media strategy may also include a blog with interesting content and perhaps a twitter account with a good following. These all will work together to build a community around your product. In this case you are the product. A solid real estate team that can get the job done.  Now lets talk about those video again. You know the videos for your real estate business, the 15 Essential Marketing Videos for Real Estate.

while doing some research I ran across this blog on these essential marketing videos and I would say it pretty much is spot on. Here is the high level list. I’ll let you click through and see the specifics on each point. My opinion is that we could tweak on these and change some of the specifics but its pretty close.

  1. Interview Videos
  2. Informational Videos
  3. Local Business Review Videos
  4. Live Stream
  5. Listing Videos 
  6. Agent\Office Promo Videos
  7. “About Me”/Agent Profile Videos
  8. Neighborhood Videos
  9. Community Events Videos
  10. Testimonial Videos
  11. “How-to” Videos
  12. Housing Market Updates Videos
  13. Humorous Videos
  14. Instagram & Snapchat Videos
  15. Year-in-Review Videos

Here is a sample of one of the type of listing videos we do. This video was produced for Rain City NW & Keller Williams. 

 

Here is the artacle that inspired this blog piece. 15 Essential Marketing Videos Every Real Estate Agent Should Create

10 Best-Kept Secrets for Selling Your Home – Via HGTV

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Over the past few months I have enjoyed learning about the real estate business as I have worked with my client Rain City NW creating video content to help market his business and sell homes for his customers. One thing that stands out is the amount of work that goes into listing and selling a home. I did not realize how much goes into this process. There is a lot that goes on behind the scenes and it’s clearly a team effort. There are so many little details that need to be taken care of in order for the home to sell in a timely manner and for it to go for the price it deserves. You want to put your best foot forward so to speak.

I remember when I was young and my parents where selling their home the amount of extra effort my parents seemed to put into an open house. Specifically I remember my day putting on a DVD in the family room called Over Washington. He turned the sound all the way down but he was just looking for the visuals of the beauty of our area. We lived just south of Seattle at the time. The DVD was an amazingly done documentary of the scenery of Washington State. The cinematography was beautiful. I also remember that he would either have mom bake bread of cookies just before the open house. I remember the feeling it gave you as you walked into the house and interest the TV room.

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Small details but it seemed to make a big difference when it came to how it made you feel in the house. Just this year when filming a video for Rain City NW I discovered they would bake cookies for the event. Sure they could have just swung by the store and grabbed some cookies but you would miss out on that home baked smell.

As in most things we do its the little things that make the big deference in the end. Sweat the small stuff. Go the extra mile.

The difference between try and triumph is a little umph”. ~Author Unknown

Here is the article that inspired this post. 10 Best-Kept Secrets for Selling Your Home

 

 

Sound City – A film by Dave Grohl

images-2 The family next door and I are always talking about music. We like a lot of the same bands. Last week she came over and handed me this DVD and said I just had to watch it. She said it was about the Studio Sound City but kind of more about an old analogue soundboard that all these great records where recorded on. I have been trying to find the time to watch the film and finally sat down it last night. I have to say this is a really cool film. The film is a great snapshot of all these amazing records all connected to this same soundboard. Records like Nirvana’s Nevermind. The success of Nevermind is said to have rescued Sound City. If you are into music then you need to check out this film.

~mojo

Join me for the ASTDps conference “Ignite Your Mojo”

I am very excited about the upcoming event ASTDps 2012 WORKPLACE LEARNING CONFERENCE: Ignite Your Mojo. This one-day conference that will be taking place on October 5, 2012 has been programmed to help you get your learning mojo on.  I am proud to be part of the planning committee. We have worked hard to put together a great program. We have a fantastic line-up of speakers already with more to be announced. I am hoping that a lot of my local friends will join me and of-course looking forward to meeting new ones.

One of the best things about conferences and events like this is the connections you make. It is always fun to share ideas and experiences with people who are working in the same industry as you. I have learned so much from the conversations and the back channels at conferences like this one. I have attended so many national events it will be great to make connections locally.

For more details on this event or to register visit astdps.org