Lyrics of the week – Carry On Wayward Son

cover_56177862016_rKansas has been a favorite of mine since I was a teen. I listened to Leftoverture on my record player over and over. I’m sure my parents were sick of it. I love their sound with all the strings, the story telling. Of course I spent a great deal of time looking at the album cover art. I miss that about music. I can easily spend a few hours just looking at my album covers in my collection. Almost a lost art.

“Carry On Wayward Son”

Carry on my wayward son
There’ll be peace when you are done
Lay your weary head to rest
Don’t you cry no more

Ah

Once I rose above the noise and confusion
Just to get a glimpse beyond this illusion
I was soaring ever higher, but I flew too high

Though my eyes could see I still was a blind man
Though my mind could think I still was a mad man
I hear the voices when I’m dreaming,
I can hear them say

Carry on my wayward son,
There’ll be peace when you are done
Lay your weary head to rest
Don’t you cry no more

Masquerading as a man with a reason
My charade is the event of the season
And if I claim to be a wise man,
Well, it surely means that I don’t know

On a stormy sea of moving emotion
Tossed about, I’m like a ship on the ocean
I set a course for winds of fortune,
But I hear the voices say

Carry on my wayward son
There’ll be peace when you are done
Lay your weary head to rest
Don’t you cry no more no!

Carry on,
You will always remember
Carry on,
Nothing equals the splendor
Now your life’s no longer empty
Surely heaven waits for you

Carry on my wayward son
There’ll be peace when you are done
Lay your weary head to rest
Don’t you cry,
Don’t you cry no more,

No more!

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Lyrics of the Week – True Colors

true-colors-680x452Cyndi Lauper

“True Colors”

You with the sad eyes
Don’t be discouraged
Oh I realize
It’s hard to take courage
In a world full of people
You can lose sight of it all
And the darkness inside you
Can make you feel so small

But I see your true colors
Shining through
I see your true colors
And that’s why I love you
So don’t be afraid to let them show
Your true colors
True colors are beautiful,
Like a rainbow

Show me a smile then,
Don’t be unhappy, can’t remember
When I last saw you laughing

If this world makes you crazy
And you’ve taken all you can bear
You call me up
Because you know I’ll be there

And I’ll see your true colors
Shining through
I see your true colors
And that’s why I love you
So don’t be afraid to let them show
Your true colors
True colors are beautiful,
Like a rainbow

[Whisper:] Can’t remember, when I last saw you laugh.

If this world makes you crazy
And you’ve taken all you can bear
You call me up
Because you know I’ll be there

And I’ll see your true colors
Shining through
I see your true colors
And that’s why I love you
So don’t be afraid to let them show
Your true colors
True colors
True colors are shining through

I see your true colors
And that’s why I love you
So don’t be afraid to let them show
Your true colors
True colors are beautiful,
Like a rainbow.

The Cat made me buy it – Mojocat

IMG_4157.JPGI am often asked what the origin of the name Mojocat is. The truth is it’s multifaceted so I often give an abridged version. Back in hight school I studied Radio broadcasting at the Yakima Valley Vocational Skills Center. Evan though being a DJ was the most sexy part of radio I was fascinated with the advertising part of radio. I think one reason was that I seemed to have a knack for creating the commercials especially voicing them. I enjoyed doing character voices. Most days during class when I was not on the air you would find me in the control room voicing promos or just goofing off playing with the tape recorder.  I gained a fascination for the storytelling aspect of advertising. I was always researching and learning about advertising approaches or the story behind the creative. My carrier as a radio star was short lived but I did spend a great deal of time in the advertising world including selling radio advertising for on of Seattles last top 40 station.

My career as some point took some turns and I ended up becoming a graphic artist working on print advertising as well as online. I enjoyed learning about branding and using characters to sell products. One time as I was browsing thrift shops I ran across this book titled The Cat Made Me Buy It. I purchased it because it fascinated me that there where so many incidences where cats where used for branding. There are many philosophies as to why cats where good for branding. Cats are strong yet they have a soft side as well. They are dark and mysterious yet the are also loving and playful. The one that I identify with these days as my brand has survived so many evolutions if of course cats have nine lives. This fits Mojocat to a T. mojocat is a survivor. We survived the dot com startup boom and bust. I have the scars to prove it.

add- 90s.pngIn parallel when we where looking for a name for our web design business in the 90’s the name Mojocat just kind of came from nowhere. Ok there was more than likely a few microbrews involved in the multiple creative sessions that produced the name. Some of the details are a bit foggy but it goes a little something like this. Mojo is magic. You see the guys who started the original Mojocat with me all shared a love for music. Not the Austin powers mojo but the mojo that comes from Muddy Waters, Jim Morrison and the Beatles. As designers and developers we like to think that we could work magic. Now what about the cats. We where the cats. The Mojocats. Then lets look at that again. CAT what did we do? The cats that is. Well to go a bit further. We created the acronym CAT Creative Approaches to Technology.  Well there you go Mojocat!

That’s the story, the legend if you will. Now stand back and let us work our magic!

~mojo

Essential Marketing Videos for Real Estate

20233035_1259952067464596_1346277392457719514_oIf you follow my blogging you know I am a believer in the power of video. It’s one of the most powerful tools available for marketing a business today. Take a look at Youtube for example. YouTube is the world’s second largest search engine and third most visited site after Google and Facebook. I would say that never before has it been this easy for a business to create and distribute their own content. Not only that it can happen almost instantly. For example Live Streaming is quickly becoming one of the biggest things in marketing.

Oc course there is much more to it than just switching on the camera and pressing go live. You need to understand your audience or customer base and create good content that is timely and relevant to them. You also need a great product but lets leave that for another conversation.

For now we will also assume you have established an Instagram account and have a good following. You also have a solid Facebook page and have a connected and engaged community. Or at least a good start. If you are generating good content these will grow and evolve with you. Your rock solid social media strategy may also include a blog with interesting content and perhaps a twitter account with a good following. These all will work together to build a community around your product. In this case you are the product. A solid real estate team that can get the job done.  Now lets talk about those video again. You know the videos for your real estate business, the 15 Essential Marketing Videos for Real Estate.

while doing some research I ran across this blog on these essential marketing videos and I would say it pretty much is spot on. Here is the high level list. I’ll let you click through and see the specifics on each point. My opinion is that we could tweak on these and change some of the specifics but its pretty close.

  1. Interview Videos
  2. Informational Videos
  3. Local Business Review Videos
  4. Live Stream
  5. Listing Videos 
  6. Agent\Office Promo Videos
  7. “About Me”/Agent Profile Videos
  8. Neighborhood Videos
  9. Community Events Videos
  10. Testimonial Videos
  11. “How-to” Videos
  12. Housing Market Updates Videos
  13. Humorous Videos
  14. Instagram & Snapchat Videos
  15. Year-in-Review Videos

Here is a sample of one of the type of listing videos we do. This video was produced for Rain City NW & Keller Williams. 

 

Here is the artacle that inspired this blog piece. 15 Essential Marketing Videos Every Real Estate Agent Should Create

Lyrics of the week – All The Lonely People – The Beatles

Image

homeless-feet homeless Homeless-2-Ian_Spence_large Homeless and cold Homeless childrenAh, look at all the lonely people
Ah, look at all the lonely people

Eleanor Rigby picks up the rice in the church where a wedding has been
Lives in a dream,
Waits at the window wearing a face that she keeps in a jar by the door
Who is it for?

chorus:
All the lonely people, where do they all come from?

All the lonely people, where do they all belong?

Father Mackenzie, writing the words to a sermon that no one will hear
No one comes near
Look at him working, darning his socks in the night when there’s nobody there
What does he care?

(chorus)

Ah, look at all the lonely people
Ah, look at all the lonely people

Eleanor Rigby died in the church and was buried along with her name
Nobody came
Father Mackenzie,wiping the dirt from his hands as he walks from the grave
No one was saved

All the lonely people, where do they all come from?
(Ah, look at all the lonely people)
All the lonely people, where do they all belong?
(Ah, look at all the lonely people)

The song was written primarily by Paul McCartney and credited to Lennon–McCartney. With a double string quartet arrangement by George Martin, and striking lyrics about loneliness. Even though I chose to show homeless people there are lonely people all around us. We may even work next to someone. Lets reach out to those who need friendship. It may be as simple as sharing a smile. Peace!

~mojo

Following Project Tin Can?

I have captured several great conversations on video following the progress of Project Tin Can. These conversations are with people that are involved with this important project in various capacities. This next iteration of SCORM is reshaping the future of how we look at learning.  I have created the following play list on YouTube. The first video titled “The Tin Can API – SCORM could do more” created by Rustici Software then I move on to my interviews. Watching this entire play list would be great way to get familiar with the project.

I am planning on conducting a few more interviews at the end of the month at DevLearn in Las Vagas.


~enjoy!