7 things small business should read before making a video

Found this article this morning and I will have to agree, so I thought I would share. Video is so powerful and much more feasible today than even ten years ago. Costs have come way down and it is much easier to distribute or share with your audience. I believe in the power of video. Especially for learning. It can act as stand-a-lone or part of an eLearning, it can be shared in classroom training to break up the the day and improve engagement. Video can also be extremely powerful when combined with mobile.  We have seen the rise of video though social media and its power with portals like Youtube. Video can be interactive as well. For example watch a video and make a choice based on what the video showed you.  I have helped many organizations take the first steps into adding video into their learning and development. It can be easier than you think, especially with a little  help and some mojo 🙂

7 things small business should read before making a video- San Diego Video Production Company.

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Should I stop charging my clients?

Will work for freeWow could this really work. I am not sure if I have the guts to try this but it really sound like a great way to do business. It would be freeing to eliminate the RFP lowest bid pressure and just do your highest quality work based on the needs of your client. Many times I have thought that the bidding process and contract gets in the way of good responsive deign. Before you truly engage with stakeholders and subject matter experts you are asked to define a scope of work. So you outline what you think is needed and propose a design and a price. This becomes the project. Then when you dig in you discover additional needs or changes in the scope of work. This is where it can get awkward for both sides. This ridged structure often gets in the way of getting to what is needed. If you could remove all this and just collaboratively and responsively create exactly what your clients needs then you will always have a happy client. I think the tough part would be that most organizations are dealing with layers of bureaucracy, budgetary processes that would make this difficult if not impossible for them to do business in this way. So I guess this potentially better way of working will have its challenges and may not work for every client. That said there is always the fact that it is important to choose clients that are the best fit for how you work. I really appreciate the concept and am going to try and bring some of the ideas into how I approach my work.

Here is the article that inspired these thoughts. This Guy Stopped Charging Clients And He Has Zero Regrets