Essential Marketing Videos for Real Estate

20233035_1259952067464596_1346277392457719514_oIf you follow my blogging you know I am a believer in the power of video. It’s one of the most powerful tools available for marketing a business today. Take a look at Youtube for example. YouTube is the world’s second largest search engine and third most visited site after Google and Facebook. I would say that never before has it been this easy for a business to create and distribute their own content. Not only that it can happen almost instantly. For example Live Streaming is quickly becoming one of the biggest things in marketing.

Oc course there is much more to it than just switching on the camera and pressing go live. You need to understand your audience or customer base and create good content that is timely and relevant to them. You also need a great product but lets leave that for another conversation.

For now we will also assume you have established an Instagram account and have a good following. You also have a solid Facebook page and have a connected and engaged community. Or at least a good start. If you are generating good content these will grow and evolve with you. Your rock solid social media strategy may also include a blog with interesting content and perhaps a twitter account with a good following. These all will work together to build a community around your product. In this case you are the product. A solid real estate team that can get the job done.  Now lets talk about those video again. You know the videos for your real estate business, the 15 Essential Marketing Videos for Real Estate.

while doing some research I ran across this blog on these essential marketing videos and I would say it pretty much is spot on. Here is the high level list. I’ll let you click through and see the specifics on each point. My opinion is that we could tweak on these and change some of the specifics but its pretty close.

  1. Interview Videos
  2. Informational Videos
  3. Local Business Review Videos
  4. Live Stream
  5. Listing Videos 
  6. Agent\Office Promo Videos
  7. “About Me”/Agent Profile Videos
  8. Neighborhood Videos
  9. Community Events Videos
  10. Testimonial Videos
  11. “How-to” Videos
  12. Housing Market Updates Videos
  13. Humorous Videos
  14. Instagram & Snapchat Videos
  15. Year-in-Review Videos

Here is a sample of one of the type of listing videos we do. This video was produced for Rain City NW & Keller Williams. 

 

Here is the artacle that inspired this blog piece. 15 Essential Marketing Videos Every Real Estate Agent Should Create

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10 Best-Kept Secrets for Selling Your Home – Via HGTV

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Over the past few months I have enjoyed learning about the real estate business as I have worked with my client Rain City NW creating video content to help market his business and sell homes for his customers. One thing that stands out is the amount of work that goes into listing and selling a home. I did not realize how much goes into this process. There is a lot that goes on behind the scenes and it’s clearly a team effort. There are so many little details that need to be taken care of in order for the home to sell in a timely manner and for it to go for the price it deserves. You want to put your best foot forward so to speak.

I remember when I was young and my parents where selling their home the amount of extra effort my parents seemed to put into an open house. Specifically I remember my day putting on a DVD in the family room called Over Washington. He turned the sound all the way down but he was just looking for the visuals of the beauty of our area. We lived just south of Seattle at the time. The DVD was an amazingly done documentary of the scenery of Washington State. The cinematography was beautiful. I also remember that he would either have mom bake bread of cookies just before the open house. I remember the feeling it gave you as you walked into the house and interest the TV room.

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Small details but it seemed to make a big difference when it came to how it made you feel in the house. Just this year when filming a video for Rain City NW I discovered they would bake cookies for the event. Sure they could have just swung by the store and grabbed some cookies but you would miss out on that home baked smell.

As in most things we do its the little things that make the big deference in the end. Sweat the small stuff. Go the extra mile.

The difference between try and triumph is a little umph”. ~Author Unknown

Here is the article that inspired this post. 10 Best-Kept Secrets for Selling Your Home

 

 

Mojocat.com site update

Mojocat_logo_2017I am excited to announce that I am relaunching www.mojocat.com with the refocus on video production, motion graphics and interactive media. The difference is I’m splitting my branding up.

I will point my domain  www.jefftillett.com to my old digital resume

Screen Shot 2017-08-23 at 4.55.10 PMfocusing on my instructional design career. The domain www.mojocat.com will be focused on my business Mojocat Creative Services. The new Mojocat site is draft one of a site build on WordPress. I have plans on taking this site to the next level but for now I am hoping this simple site will do. I think it does a pretty good job of explaining who Mojocat is and what we do. As acompanion to the domain Mojocat I will leverage the Facebook page www.facebook.com/mojocatcs/

Have I confused anyone yet? I hope not.

~mojo

Hats off to this series of blog posts by Intrepid Learning.

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Series: Declaration of Modern Learner Rights blog posts VIA – Intrepid Learning

I just ran across this great series of blog entries from my friends at Intrepid Learning by Sam Herring on LinkedIn. Besides being a local company here in Seattle I’ve always respected the great work they do. I was first introduced to their work while I was at T-Mobile. I also respect their accessibility locally and involvement in ATD. Sam Herring who is CEO at Intrepid served on the ATD board of directors for 4 years and made big contributions to the learning community. Here is an interview I did with Sam for the ATD Puget Sound 2012 Workplace Learning Conference.

 

There are some really great blog articles in this series. I recommend you check them out and sign up to follow their blog. Don’t forget to download the cool infographic from the blog article I ♥ infographics . Enjoy!

https://www.intrepidlearning.com/blog/series-declaration-modern-learner-rights-blog-posts

~mojo

 

Lyrics of the week – Foo Fighters-All My Life

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All my life I’ve been searching for somethin’
Somethin’ never comes, never leads to nothin’
Nothin’ satisfies, but I’m getting close
Closer to the prize at the end of the rope

All night long I dream of the day,
When it comes around, and it’s taken away
Leaves me with the feelin’ that I feel the most
I feel it come to life when I see your ghost

Come down don’t you resist
You have such a delicate wrist
And if I give it a twist
Something to hold when I lose my grip
Will I find something in that
So give me just what I need
Another reason to bleed
One by one hidden up my sleeve, one by one hidden up my sleeve

Hey, don’t let it go to waste
I love it but I hate that taste
Weight keeping me down

Hey, don’t let it go to waste
I love it but I hate that taste
Weight keeping me down

Will I find the believer?
Another one who believes
Another one to deceive
Over and over down on my knees

If I get any closer
And if you open up wide
And if you let me inside
On and on I got nothing to hide, on and on I got nothing to hide

Hey, don’t let it go to waste
I love it but I hate that taste
Weight keeping me down

Hey, don’t let it go to waste
I love it but I hate that taste
Weight keeping me down

All my life I’ve been searching for somethin’
Somethin’ never comes, never leads to nothin’
Nothin’ satisfies, but I’m getting close
Closer to the prize at the end of the rope
All night long I dream of the day
When it comes around and it’s taken away
Leaves me with the feelin’ that I feel the most
Feel it come to life when I see your ghost

And I’m done, done onto the next one
Done, done and I’m onto the next one
Done, done and I’m onto the next one
Done, done and I’m onto the next one
Done, done and I’m onto the next one
Done, done and I’m onto the next one
Done, done and I’m onto the next one
Done, I’m done and I’m onto the next

Sing it Dave!

Done, done onto the next one!
Done, I’m done and I’m on to the next one!
Done, done onto the next one!
Done, I’m done and I’m on to the next one!

Hey, don’t let it go to waste
I love it but I hate that taste
Weight keeping me down

Hey, don’t let it go to waste
I love it but I hate that taste
Weight keeping me down

Done, done onto the next one!
Done, I’m done and I’m on to the next one!


Watch the video and relive a sliver of the 90’s. Long live Rock’n Roll! You can all it grunge if it makes you feel better!

This one is dedicated to my buddy Erick. We shred this!

Videos for Real Estate

20121317_1259952540797882_7557224238060855584_oThings have been pretty busy over at Mojocat Creative Services. As a strategy I have been trying to focus where my passion is. I have always enjoyed the video work I have done in my corporate career. I believe my experience as an Instructional Designer gives me a big advantage in creating interesting, engaging and successful videos. My ID career has given me some great experience working with video. Working in the studio at Apple and editing video was a privilege and a real learning experience. I also enjoyed when I was at T-Mobile helping them create a rapid video program. I learned a lot and we had a blast.Tom as Android Like that time I created the Android custom and had a co-worker go around the office while my friend John and I filmed it.

One important thing I have learned about video is that if you have fun so will your audience.

A few years back I had the privilege of doing a series of safety videos for Washington Wineries and the Department of Labor and Industries. This was a very fun project as well as a great learning experience. I was able to film all over the state of Washington in some of the most amazing wineries. I shot the grape crush as well as the entire process of winemaking.  Here is the test video I did. It’s music video so its a bit more fun than the safety videos to watch.

Winery Safety Project Sample

Most recently We’ve have teamed up with our friends at Rain City NW and Keller Williams to help them create videos to not only promote their listings but to help them build there brand so they stand out from their competition. We have three videos in the can as they say.  Our first two listing video where just launched and are creating quite a buzz. We are just starting and I am looking forward to all the great things we will do together. Here is one of our first listing videos. Stay tuned for much more from them.

We would be happy to assist your business with video, motion or interactive content. Feel free to reach out to share ideas on how we can help. Jeff@mojocat.com

From more videos and to follow our work please like us on Facebook.

 

30 YOUTUBE CHANNELS EVERY PHOTOGRAPHER SHOULD FOLLOW IN 2017 – Via ANA BORRUTO Resource

My at the Skagit Valley Tulip Festival

Me at the Skagit Valley Tulip Festival. Photo taken by my son Alec who has a natural eye for photography.

Here is a great list of photography channels on Youtube. If Youtube offered degrees I would have my masters. So much great content uploaded every day. I have used tutorial videos for so many projects around my home and in my garage.

Enjoy!

~mojo

30 YOUTUBE CHANNELS EVERY PHOTOGRAPHER SHOULD FOLLOW IN 2017

How Can You Use Interactive Videos For Microlearning-Based Training

This is something I have been preaching for some time now and have found to be very true. We started using video as a micro learning when I was at T-Mobile about 6 years ago. It proved to be not only rapid and very cost effective but hugely effective. We need to reconsider much of what we make into elearning and use smaller bits of video or interactive content. And go mobile or social forget the LMS.

Jeff Interview with Paolo Tosolini 2010

Jeff Interview with Paolo Tosolini 2010

 

Here is the article that inspired this post.

https://elearningindustry.com/interactive-videos-microlearning-based-training