I’ve got some talented kids for sure. Yeah I know all parents say that. I get it but no really!
Over the last number of years as I have been doing corporate video work one benefit is that I have some cool gear. By gear i mean video cameras, DSLR’s, GoPros , lighting and sound equipment. I surly don’t mind and neither do my boys.
Ever since they where young they’ve been into making videos. It started with Thomas The Tank Engine doing stop motion stuff. You know frame by frame. You know take a photo move the object take another photo. When you sting them altogether you get movement. A great way to learn video production. Well it worked. They both are now very efficient behind a video camera as well as in the editing room. Even has taken it a step further by going to Bellevue collage to get a degree in Media Arts. His passion is motion graphics, Special effects.
Anyways I digress. The reason I started this post was to share their latest project. It’s music video for our neighbor Blaine. He is an aspiring artist who happens to be also working a Damino’s Pizza. Anyways Blaine put this song together about working for Damino’s and how much he operantly digs it. Hi apparently slightly modified the beats of 50 Cent. Well you just got to check it out.
I am often asked what the origin of the name Mojocat is. The truth is it’s multifaceted so I often give an abridged version. Back in hight school I studied Radio broadcasting at the Yakima Valley Vocational Skills Center. Evan though being a DJ was the most sexy part of radio I was fascinated with the advertising part of radio. I think one reason was that I seemed to have a knack for creating the commercials especially voicing them. I enjoyed doing character voices. Most days during class when I was not on the air you would find me in the control room voicing promos or just goofing off playing with the tape recorder. I gained a fascination for the storytelling aspect of advertising. I was always researching and learning about advertising approaches or the story behind the creative. My carrier as a radio star was short lived but I did spend a great deal of time in the advertising world including selling radio advertising for on of Seattles last top 40 station.
My career as some point took some turns and I ended up becoming a graphic artist working on print advertising as well as online. I enjoyed learning about branding and using characters to sell products. One time as I was browsing thrift shops I ran across this book titled The Cat Made Me Buy It. I purchased it because it fascinated me that there where so many incidences where cats where used for branding. There are many philosophies as to why cats where good for branding. Cats are strong yet they have a soft side as well. They are dark and mysterious yet the are also loving and playful. The one that I identify with these days as my brand has survived so many evolutions if of course cats have nine lives. This fits Mojocat to a T. mojocat is a survivor. We survived the dot com startup boom and bust. I have the scars to prove it.
In parallel when we where looking for a name for our web design business in the 90’s the name Mojocat just kind of came from nowhere. Ok there was more than likely a few microbrews involved in the multiple creative sessions that produced the name. Some of the details are a bit foggy but it goes a little something like this. Mojo is magic. You see the guys who started the original Mojocat with me all shared a love for music. Not the Austin powers mojo but the mojo that comes from Muddy Waters, Jim Morrison and the Beatles. As designers and developers we like to think that we could work magic. Now what about the cats. We where the cats. The Mojocats. Then lets look at that again. CAT what did we do? The cats that is. Well to go a bit further. We created the acronym CAT Creative Approaches to Technology. Well there you go Mojocat!
That’s the story, the legend if you will. Now stand back and let us work our magic!
If you follow my blogging you know I am a believer in the power of video. It’s one of the most powerful tools available for marketing a business today. Take a look at Youtube for example. YouTube is the world’s second largest search engine and third most visited site after Google and Facebook. I would say that never before has it been this easy for a business to create and distribute their own content. Not only that it can happen almost instantly. For example Live Streaming is quickly becoming one of the biggest things in marketing.
Oc course there is much more to it than just switching on the camera and pressing go live. You need to understand your audience or customer base and create good content that is timely and relevant to them. You also need a great product but lets leave that for another conversation.
For now we will also assume you have established an Instagram account and have a good following. You also have a solid Facebook page and have a connected and engaged community. Or at least a good start. If you are generating good content these will grow and evolve with you. Your rock solid social media strategy may also include a blog with interesting content and perhaps a twitter account with a good following. These all will work together to build a community around your product. In this case you are the product. A solid real estate team that can get the job done. Now lets talk about those video again. You know the videos for your real estate business, the 15 Essential Marketing Videos for Real Estate.
while doing some research I ran across this blog on these essential marketing videos and I would say it pretty much is spot on. Here is the high level list. I’ll let you click through and see the specifics on each point. My opinion is that we could tweak on these and change some of the specifics but its pretty close.
Local Business Review Videos
Agent\Office Promo Videos
“About Me”/Agent Profile Videos
Community Events Videos
Housing Market Updates Videos
Instagram & Snapchat Videos
Here is a sample of one of the type of listing videos we do. This video was produced for Rain City NW & Keller Williams.
focusing on my instructional design career. The domain www.mojocat.com will be focused on my business Mojocat Creative Services. The new Mojocat site is draft one of a site build on WordPress. I have plans on taking this site to the next level but for now I am hoping this simple site will do. I think it does a pretty good job of explaining who Mojocat is and what we do. As acompanion to the domain Mojocat I will leverage the Facebook page www.facebook.com/mojocatcs/
My conversation with Shay Howe of Groupon at 1871 Chicago during TechWeek 2012
For the past almost a year now, I have been working closely with a really great company Entirenet on some really cool projects. Entirenet is an experienced organization in L & D and has some very talented team members. One of the big projects we have been working on is a series of safety videos for the Washington Wine Industry. It has been a fun project. I am looking forward to sharing this project with you all when it is complete.
One of the conversations I have been having with Entirenet’s leadership team is about all the great things happening in learning and development today. As part of those discusions we have talked about our mutual belief in community and sharing our expertise. They really like the interviews that I do with industry thought leaders and asked if I could produce a series for their blog readers and community. I of course was flattered and jumped at the change to collaborate with them on another project.
Paolo Tosolini @ DevLearn 2009
As I was thinking about who I was going to interview and what I would talk to them about it occurred to me that there is an opportunity to put some thing really special together. Because my interviews in the past have been intentionally spontaneous and unplanned. This particular interview series offered something a little bit different. I could be a little bit more strategic about my line of questions and choices in interviews. This type of approach would result in a more comprehensive outcome. What that means to me is that with a little planning this interview series could offer a relevant snapshot of the landscape of learning and development today. We will take a look at important topics, issues and opportunities happening in our industry. My goal is that by watching this series of interviews one could potentially leverage the combined expertise and insights of today’s thought leaders to build key strategies and roadmaps for an organization.
The 1st interview in this series Is with well known author, speaker and media expert Jonathan Halls. I caught up with Jonathan in Washington DC during ASTD ICE. We talked about the state of L & D today and how it has been changing in this post industrial age.
For the next series of interviews we will be taking a look at the next iteration of SCORM now called Experience API. I believe that experience API is a game changer for our industry. There is tremendous opportunity here and it is important that as a community we help shape this and take full advantage of what this new way of tracking learning has to offer.
Please join me and follow this series of interviews on the Entirenet blog. Click the link below.
Since I was a kid I have been into birds. When I was about 12 my family lived on a small farm in central Washington. A friend of the family gave me some Pigeons. It was a great experiance for me taking care of them and learning about them. I could put them in a crate and take them anywhere to release them and they would be at home waiting when I got back. These birds where amazing creatures. I dreamed of learning how to raise falcons or hawks. I really developed a love for all birds. These days I love shooting photos of them and look for opportunities to do so. I love that I can mix two of my passions together photography and birds.
As a family we regularly vacation in Central Oregon. One of our favorite activities is going to the Nature Center. The have some amazing birds there, some of which they are rehabilitating. On one visit staff Naturalist Cody Osborn used an iPad to assist in his presentation and nature walk outside the center. He used a really cool app called iBird. The app is fantastic for identifying birds. It is a rich multimedia app. One of my favorite features is the ability to upload photos I have taken into the app. I can then play a slideshow and the app will cycle through the photo I have taken and play the corresponding bird songs with my photo. I think that is pretty awesome! The app has a tremendous amount of information about birds. I can see the value of this as not only a tool for in the field as they used it at the Sunriver Nature Center but also as a great tool for the classroom. Even better if the students can use the app as a foundational tool inside then move outside and further explore in the field.
I spent this past Memorial Day weekend at my in-laws cabin as we normally do. One of the simple little fun traditions in putting peanuts out for the Jays. We put them just outside on the deck so we can sit watch them swoop down and grab them. It is fun to watch. My dog Toby can do this all day!This time I happen to have my Canon XA10 with my so I strategically set in out with the peanuts just in front of it. I hope you enjoy the footage as much as I do.
I am always looking for new tips and tricks for shooting better or more interesting photos. There is so much to learn about photography it seems like I will always be a student but that is what I like about it. Here is a really cool video I stumbled on.
I few years ago I bought a Canon T2i for shooting video. Right away I discovered that audio was going to be a problem. As a matter of fact the audio recorded straight out of the DSLR was crap to use a technical term. I could not use it at all. Of course the easiest way to deal with it was to record off board audio. That is use a second device to record the audio. After doing some research I picked up a ZOOM H4n. Can plug in my boom/shotgun microphone into it and I get fantastic sound. I am very pleased with the results. That said there are times when I do not want to mess with a second piece of hardware. I just want to point and shoot. One of the issues was that even if you plugged in an external mic you had no control over the gain. What the heck? I was a bit frustrated but I knew there had to be some solution. I did some more research and discovered the Magic Lantern had a firmware update that you install on your SD card that not only gives you control over your audio but it gives you a bunch of other new controls that professional film makers use. Now we were getting somewhere. I still needed a good compact directional microphone.
Kodak Zi8 with the Rode Microphone
I looked at a ton of options but the reviews for the Rode Videomic Pro where the best. Most of the people who bought them where using them on DSLRs too. I have been more than happy with the performance of the microphone and with the control that the Magic Lantern update gives me its a perfect setup. As a bonus I can use my Rode with my other gear too like my Kodak Zi8 or with my Fostex audio add on for my iPhone. Here is a good blog on the Rode Videomic Pro.
I’ve written several blogs on using your iPhone for video. I use my iPhone for some of the file leadership interviews I do and it works great. I saw this good video today on this exact topic. It’s a fun video and supports some of the things that I’ve been blogging about. Here’s the link to the video. Shooting Video with an iPhone. Here are the links to the blogs I have written on the same topic.
I came across this article today titled Social Media Prediction: Video Is Going to Be Bigger Than Ever This Year. I couldn’t agree more. If you been reading my blog you know I’m a video guy and I believe in the power of video. It’s exciting times for video. Today’s technologies make video a great way to reach your audience. Web distribution for video is extremely accessible through channels like YouTube or Vimeo. All of the social media tools handle video very well so making your video seen is pretty simple. I have helped a lot of companies implement video into their learning and it has seen a great deal of success.
One aspect of video that is often overlooked is the fact that you can make one piece of content that will work on all platforms and devices. It follows the old adage will once and deploy many. Video brings big value.
Okay I’ve heard it said the video is not interactive, I beg to differ. There is lots of ways the video can be used for interactivity. One really simple example is when used in conjunction with social media. The video can stimulate conversations, create questions and can be extremely provocative.
My conversation with Shay Howe of Groupon
I have also use video as components of classroom training, or e-learning as part of an interaction. For example, show a video and ask for a reaction to the video such as make a choice. I.e. did the salesperson in this video interact with the customer correctly? Then, based on their interaction show another video as feedback.
Still I think there are some tricks to doing great video that require practice and skills not all organizations have. But that’s why I’m here to help you get there!