My kids got some video skills. Prince Blaine/Domino’s Music video!

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I’ve got some talented kids for sure. Yeah I know all parents say that. I get it but no really!

Over the last number of years as I have been doing corporate video work one benefit is that I have some cool gear. By gear i mean video cameras, DSLR’s, GoPros , lighting and sound equipment. I surly don’t mind and neither do my boys.

Ever since they where young they’ve been into making videos. It started with Thomas The Tank Engine doing stop motion stuff. You know frame by frame. You know take a photo move the object take another photo. When you sting them altogether you get movement. A great way to learn video production. Well it worked. They both are now very efficient behind a video camera as well as in the editing room. Even has taken it a step further by going to Bellevue collage to get a degree in Media Arts. His passion is motion graphics, Special effects.

Anyways I digress. The reason I started this post was to share their latest project. It’s music video for our neighbor Blaine. He is an aspiring artist who happens to be also working a Damino’s Pizza. Anyways Blaine put this song together about working for Damino’s and how much he operantly digs it. Hi apparently slightly modified the beats of 50 Cent. Well you just got to check it out.

Peace!

~mojo

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Check out my latest adventure. Camping on the Olympic Peninsula !

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Essential Marketing Videos for Real Estate

20233035_1259952067464596_1346277392457719514_oIf you follow my blogging you know I am a believer in the power of video. It’s one of the most powerful tools available for marketing a business today. Take a look at Youtube for example. YouTube is the world’s second largest search engine and third most visited site after Google and Facebook. I would say that never before has it been this easy for a business to create and distribute their own content. Not only that it can happen almost instantly. For example Live Streaming is quickly becoming one of the biggest things in marketing.

Oc course there is much more to it than just switching on the camera and pressing go live. You need to understand your audience or customer base and create good content that is timely and relevant to them. You also need a great product but lets leave that for another conversation.

For now we will also assume you have established an Instagram account and have a good following. You also have a solid Facebook page and have a connected and engaged community. Or at least a good start. If you are generating good content these will grow and evolve with you. Your rock solid social media strategy may also include a blog with interesting content and perhaps a twitter account with a good following. These all will work together to build a community around your product. In this case you are the product. A solid real estate team that can get the job done.  Now lets talk about those video again. You know the videos for your real estate business, the 15 Essential Marketing Videos for Real Estate.

while doing some research I ran across this blog on these essential marketing videos and I would say it pretty much is spot on. Here is the high level list. I’ll let you click through and see the specifics on each point. My opinion is that we could tweak on these and change some of the specifics but its pretty close.

  1. Interview Videos
  2. Informational Videos
  3. Local Business Review Videos
  4. Live Stream
  5. Listing Videos 
  6. Agent\Office Promo Videos
  7. “About Me”/Agent Profile Videos
  8. Neighborhood Videos
  9. Community Events Videos
  10. Testimonial Videos
  11. “How-to” Videos
  12. Housing Market Updates Videos
  13. Humorous Videos
  14. Instagram & Snapchat Videos
  15. Year-in-Review Videos

Here is a sample of one of the type of listing videos we do. This video was produced for Rain City NW & Keller Williams. 

 

Here is the artacle that inspired this blog piece. 15 Essential Marketing Videos Every Real Estate Agent Should Create

Mojocat.com site update

Mojocat_logo_2017I am excited to announce that I am relaunching www.mojocat.com with the refocus on video production, motion graphics and interactive media. The difference is I’m splitting my branding up.

I will point my domain  www.jefftillett.com to my old digital resume

Screen Shot 2017-08-23 at 4.55.10 PMfocusing on my instructional design career. The domain www.mojocat.com will be focused on my business Mojocat Creative Services. The new Mojocat site is draft one of a site build on WordPress. I have plans on taking this site to the next level but for now I am hoping this simple site will do. I think it does a pretty good job of explaining who Mojocat is and what we do. As acompanion to the domain Mojocat I will leverage the Facebook page www.facebook.com/mojocatcs/

Have I confused anyone yet? I hope not.

~mojo

State of Learning and Development Today an Interview Series

My conversation with Shay Howe of Groupon

My conversation with Shay Howe of Groupon at 1871 Chicago during TechWeek 2012

For the past almost a year now, I have been working closely with a really great company Entirenet on some really cool projects. Entirenet is an experienced organization in L & D and has some very talented team members. One of the big projects we have been working on is a series of safety videos for the Washington Wine Industry. It has been a fun project. I am looking forward to sharing this project with you all when it is complete.

One of the conversations I have been having with Entirenet’s leadership team is about all the great things happening in learning and development today. As part of those discusions we have talked about our mutual belief in community and sharing our expertise. They really like the interviews that I do with industry thought leaders and asked if I could produce a series for their blog readers and community. I of course was flattered and jumped at the change to collaborate with them on another project.

Paolo Tosolini @ DevLearn 2009

Paolo Tosolini @ DevLearn 2009

As I was thinking about who I was going to interview and what I would talk to them about it occurred to me that there is an opportunity to put some thing really special together. Because my interviews in the past have been intentionally spontaneous and unplanned.  This particular interview series offered something a little bit different. I could be a little bit more strategic about my line of questions and choices in interviews. This type of approach would result in a more comprehensive outcome. What that means to me is that with a little planning this interview series could offer a relevant snapshot of the landscape of learning and development today.  We will take a look at important topics, issues and opportunities happening in our industry.  My goal is that by watching this series of interviews one could potentially leverage the combined expertise and insights of today’s thought leaders to build key strategies and roadmaps for an organization.

The 1st interview in this series Is with well known author, speaker and media expert Jonathan Halls. I caught up with Jonathan in Washington DC during ASTD ICE. We talked about the state of L & D today and how it has been changing in this post industrial age.

For the next series of interviews we will be taking a look at the next iteration of SCORM now called Experience API.  I believe that experience API is a game changer for our industry.  There is tremendous opportunity here and it is important that as a community we help shape this and take full advantage of what this new way of tracking learning has to offer.

Please join me and follow this series of interviews on the Entirenet blog. Click the link below.

http://info.entirenet.net/the-state-of-learning-today-a-conversation-with-jonathan-halls

UPDATE: Here is the second interview! 

http://info.entirenet.net/xapi-following-up-on-the-next-iteration-of-scorm-with-aaron-silvers

7 Simple Photography Hacks

Screen shot 2014-05-14 at 9.59.31 AMI am always looking for new tips and tricks for shooting better or more interesting photos. There is so much to learn about photography it seems like I will always be a student but that is what I like about it. Here is a really cool video I stumbled on.

 

7 Simple Photography Hacks

 

 

Rode Videomic Pro

744768I few years ago I bought a Canon T2i for shooting video. Right away I discovered that audio was going to be a problem. As a matter of fact the audio recorded straight out of the DSLR was crap to use a technical term. I could not use it at all. Of course the easiest way to deal with it was to record off board audio. That is use a second device to record the audio. After doing some research I picked up a ZOOM H4n. Can plug in my boom/shotgun microphone into it and I get fantastic sound. I am very pleased with the results. That said there are times when I do not want to mess with a second piece of hardware. I just want to point and shoot. One of the issues was that even if you plugged in an external mic you had no control over the gain. What the heck? I was a bit frustrated but I knew there had to be some solution. I did some more research and discovered the Magic Lantern had a firmware update that you install on your SD card that not only gives you control over your audio but it gives you a  bunch of other new controls that professional film makers use. Now we were getting somewhere. I still needed a good compact directional microphone.

Kodak Zi8 with the Rode Microphone

Kodak Zi8 with the Rode Microphone

I looked at a ton of options but the reviews for the Rode Videomic Pro where the best. Most of the people who bought them where using them on DSLRs too. I have been more than happy with the performance of the microphone and with the control that the Magic Lantern update gives me its a perfect setup. As a bonus I can use my Rode with my other gear too like my Kodak Zi8 or with my Fostex audio add on for my iPhone.  Here is a good blog on the Rode Videomic Pro.

 

 

Shooting Video with an iPhone

iPhone Rigging I’ve written several blogs on using your iPhone for video. I use my iPhone for some of the file leadership interviews I do and it works great. I saw this good video today on this exact topic. It’s a fun video and supports some of the things that I’ve been blogging about. Here’s the link to the video. Shooting Video with an iPhone.
Here are the links to the blogs I have written on the same topic.

 

 

 

 

Social Media Prediction: Video Is Going to Be Bigger Than Ever This Year

This setup is all pro-sumer level gear I came across this article today titled Social Media Prediction: Video Is Going to Be Bigger Than Ever This Year. I couldn’t agree more. If you been reading my blog you know I’m a video guy and I believe in the power of video. It’s exciting times for video.  Today’s technologies make video a great way to reach your audience. Web distribution for video is extremely accessible through channels like YouTube or Vimeo.  All of the social media tools handle video very well so making your video seen is pretty simple.  I have helped a lot of companies implement video into their learning and it has seen a great deal of success.

One aspect of video that is often overlooked is the fact that you can make one piece of content that will work on all platforms and devices.  It follows the old adage will once and deploy many. Video brings big value.

Okay I’ve heard it said the video is not interactive, I beg to differ. There is lots of ways the video can be used for interactivity. One really simple example is when used in conjunction with social media. The video can stimulate conversations, create questions and can be extremely provocative.

My conversation with Shay Howe of Groupon

My conversation with Shay Howe of Groupon

I have also use video as components of classroom training, or e-learning as part of an interaction. For example, show a video and ask for a reaction to the video such as make a choice. I.e. did the salesperson in this video interact with the customer correctly?  Then, based on their interaction show another video as feedback.

Still I think there are some tricks to doing great video that require practice and skills not all organizations have.  But that’s why I’m here to help you get there!

Below is the article that inspired this post.

Social Media Prediction: Video Is Going to Be Bigger Than Ever This Year | Video | Entrepreneur.com.

The Best Action Camera: Spring 2014 Edition

Wearable cameras have become extremely popular especially for capturing action.   There are a lot of options  for these types of cameras out there and more are becoming available all the time. In the broader category of wearable cameras we are now seeing things like Google Glass. There’s a lot of uses for these types of portable video cameras. I’ve  seen a lot of–cam footage on YouTube lately especially from other parts of the world. There’s lots of interesting video captured from cameras mounted on people’s cars and vehicles showing crashes and near misses etc.  Some of this might fall into the category of citizen journalism.  You also see a lot of this type of video captured by law enforcement. Some of this has been used in court to protect officers and in some cases the citizens. But still the most popular video is capturing extreme sports sports. It’s become a big part of entertainment for us on the Internet. I  specifically love the GoPro videos with their amazing footage time with epic soundtracks. It’ll be interesting to see as these technologies get less expensive and more acceptable to see how people use them. I’ve tried a few of these but I own a GoPro I just love it. It’s been a great way to capture our family adventures. I love all the accessories and options for mounting the GoPro for me this is what makes it stand out.

Here is a video produced by my boys Evan and Alec of some of our adventures.

Here’s the link that inspired this post, a great recap of the options for wearable mountable action cameras.

The Best Action Camera: Spring 2014 Edition.

Wearable action cam serves up 4K video at 25fps

panasonicThis is pretty amazing 4k video wearable cam.  I love my GoPro its a fantastic and fun camera. Although I have to admit I really haven’t seen it much since I got it I brought it home and my boys have been using it ever since. They have done a ton of projects with it I really don’t mind because they’ve done a fantastic job of documenting our adventures.  It’s amazing how much fun you can have with a mountable camera. We’ve purchased all sorts of attachments and mounts and that’s part of the fun. Check out this video that Evan made about some of our four-wheel-drive adventures.  I think our next purchase will be a drone I’ve been looking at them they’re fairly inexpensive.

 

 

Here is the article on the 4k wearable video camera

Panasonic’s HX-A500 wearable action cam serves up 4K video at 25fps.