The Cat made me buy it – Mojocat

IMG_4157.JPGI am often asked what the origin of the name Mojocat is. The truth is it’s multifaceted so I often give an abridged version. Back in hight school I studied Radio broadcasting at the Yakima Valley Vocational Skills Center. Evan though being a DJ was the most sexy part of radio I was fascinated with the advertising part of radio. I think one reason was that I seemed to have a knack for creating the commercials especially voicing them. I enjoyed doing character voices. Most days during class when I was not on the air you would find me in the control room voicing promos or just goofing off playing with the tape recorder.  I gained a fascination for the storytelling aspect of advertising. I was always researching and learning about advertising approaches or the story behind the creative. My carrier as a radio star was short lived but I did spend a great deal of time in the advertising world including selling radio advertising for on of Seattles last top 40 station.

My career as some point took some turns and I ended up becoming a graphic artist working on print advertising as well as online. I enjoyed learning about branding and using characters to sell products. One time as I was browsing thrift shops I ran across this book titled The Cat Made Me Buy It. I purchased it because it fascinated me that there where so many incidences where cats where used for branding. There are many philosophies as to why cats where good for branding. Cats are strong yet they have a soft side as well. They are dark and mysterious yet the are also loving and playful. The one that I identify with these days as my brand has survived so many evolutions if of course cats have nine lives. This fits Mojocat to a T. mojocat is a survivor. We survived the dot com startup boom and bust. I have the scars to prove it.

add- 90s.pngIn parallel when we where looking for a name for our web design business in the 90’s the name Mojocat just kind of came from nowhere. Ok there was more than likely a few microbrews involved in the multiple creative sessions that produced the name. Some of the details are a bit foggy but it goes a little something like this. Mojo is magic. You see the guys who started the original Mojocat with me all shared a love for music. Not the Austin powers mojo but the mojo that comes from Muddy Waters, Jim Morrison and the Beatles. As designers and developers we like to think that we could work magic. Now what about the cats. We where the cats. The Mojocats. Then lets look at that again. CAT what did we do? The cats that is. Well to go a bit further. We created the acronym CAT Creative Approaches to Technology.  Well there you go Mojocat!

That’s the story, the legend if you will. Now stand back and let us work our magic!

~mojo

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Mistakes & new things

Some good insights here for upgrading to the latest Adobe Premier. I just upgraded to Maverick so I could update some of my Adobe CC versions. I have not pinpointed all the differences. I rely on the popup for setting the video properties on import. I will need a new workflow for this.

Zoe Opal East

When I started my project in Premiere I noticed some differences, and when I dropped clips into the timeline I had to scale them down by over half to fit into the space on screen. I though this was weird as usually a screen pops up when you being to chose sizes and settings. This is a difference between the CS6 version in uni and the Creative cloud version that I have. It became and issue when I wanted to use the warp stabilise tool on an unstable shot (WOW, that tool is amazing!) I tried to apply it and a warning came up, ‘Warp stabiliser requires clip to match sequence settings’ I didn’t really know what this meant.

Screen Shot 2014-06-02 at 21.33.08

I googled some tutorial videos although they didn’t help. However one shot from one of the videos inspired me to search for the sequence settings (the box which was missing from…

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7 Simple Photography Hacks

Screen shot 2014-05-14 at 9.59.31 AMI am always looking for new tips and tricks for shooting better or more interesting photos. There is so much to learn about photography it seems like I will always be a student but that is what I like about it. Here is a really cool video I stumbled on.

 

7 Simple Photography Hacks

 

 

10 quirky-but-awesome photo accessories you never knew you needed

I love this stuff. I just cant get enough. There are some things you just NEED. Like the iPhone lens adapter. I just got to have it. Photojojo is an iPhone mount for SLR lenses.

Check the rest of these cool accessories in the full article below.

10 quirky-but-awesome photo accessories you never knew you needed | Digital Trends.

mLearnCon & mLearning DevCon 2013 Program Chair Announcment

I am so honored to be part of such a fantastic conference and to work with such a great group of people at the Guild. As Program Chair it is my job to take a look at what is needed to design, develop and deploy learning content in today’s mobile landscape. The Guild team and I have been working hard over the past few months to build a great program for mLearnCon 2013. With the addition of mLearning DevCon to the conference it allows us to focus in the “how to” side of the conference. DevCon will focus on building the technical skills and learning the tools needed for developing & deploying learning via mobile devices. Today’s technology options are requiring us to acquire new skills, tools  and approaches. As learning and development professionals we need to be ready and this conference is designed to get you there.

Hope you will join us this year!

~jeff

Tips for Using GoAnimate in eLearning by Gary Lipkowitz : Learning Solutions Magazine

Great article here about the use of animation and the tool GoAnimate. I am a big fan of both video and animation. In the past neither where considered rapid but now days there are a lot more tools and technology for both.

Tips for Using GoAnimate in eLearning by Gary Lipkowitz : Learning Solutions Magazine.