Interview with Michael Allen on his book Leaving ADDIE for SAM

For some time now I have been of the opinion that ADDIE needs to be broken in order to work properly in most organizations. I have been part of many water cooler conversations on this subject. We create written documents, host team meetings talking about our ADDIE process and believe we are following it. The reality is we are often frustrated about how projects just are not going the way they should be. In the end our training falls short. We have rapid deadlines and company dynamics such as how other parts of our organizations work to consider. So in order to get things accomplished we have to bend or sometimes break our processes. Much of this can be attributed to the fact that the speed of business is more rapid today. Companies change direction on a dime, launch products continually and time to market is compacted on order to stay competitive. The bottom line is businesses just do not function they way they did in the past. So why to we approach our training projects using the same linear process that we used 20 or 30 years ago? We are just not in-sync with our partners, SMEs and stakeholders.

We should also look at how much the technologies that we create and deliver training have changed. We use rapid development tools so we can crank out learning like a fast food restaurant. Would you like fries with that eLearning? We also have so many more options for delivering training that we did not have before. Lets face it how we train people is really different now. I know there are arguments over whether or not our training is any better today. I believe we are still figuring out how to properly leverage these new tools and technologies. There are some big opportunities here in my opinion but that is another conversation.

If you look at how the software development community has changed their process and workflows so that they might meet the demands of today’s business we may get an idea of how we could improve what we do. Most developers today follow and iterative process called Agile. It allows for a better workflow enabling a project to evolve and improve as needed all they way to launch and even post launch. This model has been a very successful approach for the high paced software development environment. I think it is time to look at how we can borrow from this.

Several years ago Allen Interactions left the ADDIE process behind for a more iterative process so that they could better server their customers and improve their workflows. It must be working for them because they continually produce award-winning learning for their clients.

I caught up with Michael at DevLearn 2012 to talk about his new book Leaving ADDIE for SAM.

Michael Allen CEO at Allen Interactions Inc.

Here is a great article by Richard Sites, vice president – client services for Allen Interactions titled It’s an ICE Time to Leave ADDIE Behind

Be sure and pickup a copy of Michaels book at ASTD.org

Proud to be a part of this – 61 Tips on mLearning: Making Learning Mobile

I am reading through the ebook 61 Tips on mLearning: Making Learning Mobile produced by The Elearning Guild. I am flattered to have my thoughts included in this great resource for mLearning along with several industry experts. The Guild has put together another fantastic resource here for anyone building mobile learning.

Be sure and download this ebook here!

The contributors to this ebook are all part of the up coming Online Forms mLearning: Making Learning Mobile. If you are engaged in creating mobile learning in your organization or are about to start this journey, you should consider registering for this event.

mLearning: Making Learning Mobile | December 6 & 7, 2012 

Some great thought leader interviews to come from DevLearn 2012

My conversation with Shay Howe of Groupon

My conversation with Shay Howe of Groupon

These are exciting times in the learning and development space. We are in a huge technology growth period right now. Technologies like mobile, cloud and the adaptation of social & informal learning for the enterprise are at the core of the opportunities in front of us. I think most of us would agree that these technologies are disruptive or at least they should be. It is true that not all organizations adapt new technologies at the same time. My friend Dr. Gary Woodill owner of i5 Research and the author of The Mobile Learning Edge illustrates this in his technology life-cycle curve. DevLearn has always been a great place to learn and have conversations about the edge of learning. It is also a great event to learn how early adopters are actually leveraging these new technologies and learn from them. I have identified several thought leaders who are talking about what is really happening in learning today to interview.

I am looking forward to sitting down at talking with these experts and sharing them with you as I always do. One of these really smart people is Brent Schlenker an expert in learning technology. Here is a Guild video by Brent on Designing For All Technologies.


Here is a partial list of the interviews I am conducting this year at DevLearn.

Keep an eye out for these great conversations and blog posts from DevLearn 2012

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