The Cat made me buy it – Mojocat

IMG_4157.JPGI am often asked what the origin of the name Mojocat is. The truth is it’s multifaceted so I often give an abridged version. Back in hight school I studied Radio broadcasting at the Yakima Valley Vocational Skills Center. Evan though being a DJ was the most sexy part of radio I was fascinated with the advertising part of radio. I think one reason was that I seemed to have a knack for creating the commercials especially voicing them. I enjoyed doing character voices. Most days during class when I was not on the air you would find me in the control room voicing promos or just goofing off playing with the tape recorder.  I gained a fascination for the storytelling aspect of advertising. I was always researching and learning about advertising approaches or the story behind the creative. My carrier as a radio star was short lived but I did spend a great deal of time in the advertising world including selling radio advertising for on of Seattles last top 40 station.

My career as some point took some turns and I ended up becoming a graphic artist working on print advertising as well as online. I enjoyed learning about branding and using characters to sell products. One time as I was browsing thrift shops I ran across this book titled The Cat Made Me Buy It. I purchased it because it fascinated me that there where so many incidences where cats where used for branding. There are many philosophies as to why cats where good for branding. Cats are strong yet they have a soft side as well. They are dark and mysterious yet the are also loving and playful. The one that I identify with these days as my brand has survived so many evolutions if of course cats have nine lives. This fits Mojocat to a T. mojocat is a survivor. We survived the dot com startup boom and bust. I have the scars to prove it.

add- 90s.pngIn parallel when we where looking for a name for our web design business in the 90’s the name Mojocat just kind of came from nowhere. Ok there was more than likely a few microbrews involved in the multiple creative sessions that produced the name. Some of the details are a bit foggy but it goes a little something like this. Mojo is magic. You see the guys who started the original Mojocat with me all shared a love for music. Not the Austin powers mojo but the mojo that comes from Muddy Waters, Jim Morrison and the Beatles. As designers and developers we like to think that we could work magic. Now what about the cats. We where the cats. The Mojocats. Then lets look at that again. CAT what did we do? The cats that is. Well to go a bit further. We created the acronym CAT Creative Approaches to Technology.  Well there you go Mojocat!

That’s the story, the legend if you will. Now stand back and let us work our magic!

~mojo

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Essential Marketing Videos for Real Estate

20233035_1259952067464596_1346277392457719514_oIf you follow my blogging you know I am a believer in the power of video. It’s one of the most powerful tools available for marketing a business today. Take a look at Youtube for example. YouTube is the world’s second largest search engine and third most visited site after Google and Facebook. I would say that never before has it been this easy for a business to create and distribute their own content. Not only that it can happen almost instantly. For example Live Streaming is quickly becoming one of the biggest things in marketing.

Oc course there is much more to it than just switching on the camera and pressing go live. You need to understand your audience or customer base and create good content that is timely and relevant to them. You also need a great product but lets leave that for another conversation.

For now we will also assume you have established an Instagram account and have a good following. You also have a solid Facebook page and have a connected and engaged community. Or at least a good start. If you are generating good content these will grow and evolve with you. Your rock solid social media strategy may also include a blog with interesting content and perhaps a twitter account with a good following. These all will work together to build a community around your product. In this case you are the product. A solid real estate team that can get the job done.  Now lets talk about those video again. You know the videos for your real estate business, the 15 Essential Marketing Videos for Real Estate.

while doing some research I ran across this blog on these essential marketing videos and I would say it pretty much is spot on. Here is the high level list. I’ll let you click through and see the specifics on each point. My opinion is that we could tweak on these and change some of the specifics but its pretty close.

  1. Interview Videos
  2. Informational Videos
  3. Local Business Review Videos
  4. Live Stream
  5. Listing Videos 
  6. Agent\Office Promo Videos
  7. “About Me”/Agent Profile Videos
  8. Neighborhood Videos
  9. Community Events Videos
  10. Testimonial Videos
  11. “How-to” Videos
  12. Housing Market Updates Videos
  13. Humorous Videos
  14. Instagram & Snapchat Videos
  15. Year-in-Review Videos

Here is a sample of one of the type of listing videos we do. This video was produced for Rain City NW & Keller Williams. 

 

Here is the artacle that inspired this blog piece. 15 Essential Marketing Videos Every Real Estate Agent Should Create

Hats off to this series of blog posts by Intrepid Learning.

BlogImage_DeclModernLearnerRights

Series: Declaration of Modern Learner Rights blog posts VIA – Intrepid Learning

I just ran across this great series of blog entries from my friends at Intrepid Learning by Sam Herring on LinkedIn. Besides being a local company here in Seattle I’ve always respected the great work they do. I was first introduced to their work while I was at T-Mobile. I also respect their accessibility locally and involvement in ATD. Sam Herring who is CEO at Intrepid served on the ATD board of directors for 4 years and made big contributions to the learning community. Here is an interview I did with Sam for the ATD Puget Sound 2012 Workplace Learning Conference.

 

There are some really great blog articles in this series. I recommend you check them out and sign up to follow their blog. Don’t forget to download the cool infographic from the blog article I ♥ infographics . Enjoy!

https://www.intrepidlearning.com/blog/series-declaration-modern-learner-rights-blog-posts

~mojo

 

Should I stop charging my clients?

Will work for freeWow could this really work. I am not sure if I have the guts to try this but it really sound like a great way to do business. It would be freeing to eliminate the RFP lowest bid pressure and just do your highest quality work based on the needs of your client. Many times I have thought that the bidding process and contract gets in the way of good responsive deign. Before you truly engage with stakeholders and subject matter experts you are asked to define a scope of work. So you outline what you think is needed and propose a design and a price. This becomes the project. Then when you dig in you discover additional needs or changes in the scope of work. This is where it can get awkward for both sides. This ridged structure often gets in the way of getting to what is needed. If you could remove all this and just collaboratively and responsively create exactly what your clients needs then you will always have a happy client. I think the tough part would be that most organizations are dealing with layers of bureaucracy, budgetary processes that would make this difficult if not impossible for them to do business in this way. So I guess this potentially better way of working will have its challenges and may not work for every client. That said there is always the fact that it is important to choose clients that are the best fit for how you work. I really appreciate the concept and am going to try and bring some of the ideas into how I approach my work.

Here is the article that inspired these thoughts. This Guy Stopped Charging Clients And He Has Zero Regrets