I came across this article today titled Social Media Prediction: Video Is Going to Be Bigger Than Ever This Year. I couldn’t agree more. If you been reading my blog you know I’m a video guy and I believe in the power of video. It’s exciting times for video. Today’s technologies make video a great way to reach your audience. Web distribution for video is extremely accessible through channels like YouTube or Vimeo. All of the social media tools handle video very well so making your video seen is pretty simple. I have helped a lot of companies implement video into their learning and it has seen a great deal of success.
One aspect of video that is often overlooked is the fact that you can make one piece of content that will work on all platforms and devices. It follows the old adage will once and deploy many. Video brings big value.
Okay I’ve heard it said the video is not interactive, I beg to differ. There is lots of ways the video can be used for interactivity. One really simple example is when used in conjunction with social media. The video can stimulate conversations, create questions and can be extremely provocative.
I have also use video as components of classroom training, or e-learning as part of an interaction. For example, show a video and ask for a reaction to the video such as make a choice. I.e. did the salesperson in this video interact with the customer correctly? Then, based on their interaction show another video as feedback.
Still I think there are some tricks to doing great video that require practice and skills not all organizations have. But that’s why I’m here to help you get there!
Below is the article that inspired this post.