Here is another great example of effective information transfer via an animated video. The RSA Animate series animation was done by Cognitive Media. These guys do great work. These videos are what I call sticky. Meaning people want to watch them and keep watching them. This is very effective for learning and it is even better if they go viral. This goes way beyond what you can do with the rapid tools I have talked about in previous posts. I would also say that this level is not always needed to be affective for learning. This is professional artists and animators building frame by frame animation. I know I enjoy watching them. What do you think?